{"id":9856,"date":"2023-03-23T14:15:22","date_gmt":"2023-03-23T14:15:22","guid":{"rendered":"https:\/\/morphoria.com\/?post_type=project&#038;p=9856"},"modified":"2024-11-06T10:09:16","modified_gmt":"2024-11-06T10:09:16","slug":"hellotaste-strategisches-rebranding-im-kreativkollektiv","status":"publish","type":"project","link":"https:\/\/morphoria.com\/de\/projekt\/hellotaste-strategisches-rebranding-im-kreativkollektiv\/","title":{"rendered":"Hellotaste"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9856\" class=\"elementor elementor-9856\" data-elementor-post-type=\"project\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c72c5db elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c72c5db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b6ba81\" data-id=\"6b6ba81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2000e3 elementor-widget elementor-widget-text-editor\" data-id=\"a2000e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"u-fonts__display\">HELLOTASTE<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-951ca3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"951ca3c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7750ef3\" data-id=\"7750ef3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-800b5e4 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"800b5e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"u-fonts__display\">HELLOTASTE<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fbc0190 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbc0190\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-155e853\" data-id=\"155e853\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dde2877 elementor-widget elementor-widget-swe_marquee\" data-id=\"dde2877\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"swe_marquee.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"c-marquee\" data-marquee data-duration='40000'>\n                    <div class=\"c-marquee__desc  c-marquee__desc--first\">\n          Identit\u00e4t\n        <\/div>\n      \n                  <div class=\"c-marquee__desc \">\n          Rebranding\n        <\/div>\n      \n                  <div class=\"c-marquee__desc \">\n          Packaging\n        <\/div>\n      \n    \n                    <div class=\"c-marquee__desc  c-marquee__desc--first\">\n          Identit\u00e4t\n        <\/div>\n      \n                  <div class=\"c-marquee__desc \">\n          Rebranding\n        <\/div>\n      \n                  <div class=\"c-marquee__desc \">\n          Packaging\n        <\/div>\n      \n    \n                    <div class=\"c-marquee__desc  c-marquee__desc--first\">\n          Identit\u00e4t\n        <\/div>\n      \n                  <div class=\"c-marquee__desc \">\n          Rebranding\n        <\/div>\n      \n                  <div class=\"c-marquee__desc \">\n          Packaging\n        <\/div>\n      \n    \n                    <div class=\"c-marquee__desc  c-marquee__desc--first\">\n          Identit\u00e4t\n        <\/div>\n      \n                  <div class=\"c-marquee__desc \">\n          Rebranding\n        <\/div>\n      \n                  <div class=\"c-marquee__desc \">\n          Packaging\n        <\/div>\n      \n    \n                    <div class=\"c-marquee__desc  c-marquee__desc--first\">\n          Identit\u00e4t\n        <\/div>\n      \n                  <div class=\"c-marquee__desc \">\n          Rebranding\n        <\/div>\n      \n                  <div class=\"c-marquee__desc \">\n          Packaging\n        <\/div>\n      \n    \n                    <div class=\"c-marquee__desc  c-marquee__desc--first\">\n          Identit\u00e4t\n        <\/div>\n      \n                  <div class=\"c-marquee__desc \">\n          Rebranding\n        <\/div>\n      \n                  <div class=\"c-marquee__desc \">\n          Packaging\n        <\/div>\n      \n    \n                    <div class=\"c-marquee__desc  c-marquee__desc--first\">\n          Identit\u00e4t\n        <\/div>\n      \n                  <div class=\"c-marquee__desc \">\n          Rebranding\n        <\/div>\n      \n                  <div class=\"c-marquee__desc \">\n          Packaging\n        <\/div>\n      \n    \n                    <div class=\"c-marquee__desc  c-marquee__desc--first\">\n          Identit\u00e4t\n        <\/div>\n      \n                  <div class=\"c-marquee__desc \">\n          Rebranding\n        <\/div>\n      \n                  <div class=\"c-marquee__desc \">\n          Packaging\n        <\/div>\n      \n    \n                    <div class=\"c-marquee__desc  c-marquee__desc--first\">\n          Identit\u00e4t\n        <\/div>\n      \n                  <div class=\"c-marquee__desc \">\n          Rebranding\n        <\/div>\n      \n                  <div class=\"c-marquee__desc \">\n          Packaging\n        <\/div>\n      \n    \n                    <div class=\"c-marquee__desc  c-marquee__desc--first\">\n          Identit\u00e4t\n        <\/div>\n      \n                  <div class=\"c-marquee__desc \">\n          Rebranding\n        <\/div>\n      \n                  <div class=\"c-marquee__desc \">\n          Packaging\n        <\/div>\n      \n    \n  <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07c3d5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07c3d5d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1202e81\" data-id=\"1202e81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b891747 elementor-widget elementor-widget-image\" data-id=\"b891747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1096\" src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/HelloTaste_Ketchup_Headline-12x6.jpg\" class=\"attachment-full size-full wp-image-9809 u-elementor-lazy\" alt=\"\" data-src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/HelloTaste_Ketchup_Headline.jpg\">\t\t\t\t\t\t\t\t\t\t\t<\/body><\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ace4c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ace4c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4e59bf8\" data-id=\"4e59bf8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df07e57 elementor-widget elementor-widget-text-editor\" data-id=\"df07e57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Mit Greenfood zu Fast Good: Nach einem Investment von Katjes Greenfood und dem formulierten Ziel, international zu wachsen, ist innerhalb eines Jahres aus Ohso Lecker die neue Brand hellotaste geworden.<\/p><p>Unser Agenturkollektiv, bestehend aus meta maniacs (Markenstrategie &amp; Copy Writing), Morphoria und Designstudio B.O.B. hat in einem strategischen Rebranding Prozess So\u00dfe v\u00f6llig neu gedacht und positioniert hellotaste in einem bisher eint\u00f6nigen Markt farbenfroh und laut: Wozu zum alten Standard greifen, wenn der neue Ketchup 2.0 auf bulls**t wie unn\u00f6tige Kalorien, Fette und tierische Inhaltsstoffe verzichtet \u2013 und dabei genauso gut schmeckt. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3b1b4c3\" data-id=\"3b1b4c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45a11b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45a11b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed5ae14\" data-id=\"ed5ae14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82fa9a5 elementor-widget elementor-widget-image\" data-id=\"82fa9a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><img decoding=\"async\" width=\"8123\" height=\"4346\" src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/Hellotaste-Saucen-12x6.jpeg\" class=\"attachment-full size-full wp-image-9829 u-elementor-lazy\" alt=\"\" data-src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/Hellotaste-Saucen.jpeg\">\t\t\t\t\t\t\t\t\t\t\t<\/body><\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-942702f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"942702f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbb2872\" data-id=\"bbb2872\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c248a15 elementor-widget elementor-widget-video\" data-id=\"c248a15\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-widget-video.elementor-element-c248a15 {\n\t\t\t\t--widget-video-aspect: 56.25%;\n\t\t\t\t}<\/style>\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/heytaste_fbf_2.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4494a11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4494a11\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c56822e\" data-id=\"c56822e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59c1d7b elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"59c1d7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><img decoding=\"async\" width=\"8126\" height=\"1515\" src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/Hellotaste-ketchup-pattern-12x2.jpeg\" class=\"attachment-full size-full wp-image-9815 u-elementor-lazy\" alt=\"\" data-src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/Hellotaste-ketchup-pattern.jpeg\">\t\t\t\t\t\t\t\t\t\t\t<\/body><\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3f5e2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3f5e2f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9432b9c\" data-id=\"9432b9c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3781329 elementor-widget elementor-widget-image\" data-id=\"3781329\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><img loading=\"lazy\" decoding=\"async\" width=\"4038\" height=\"4235\" src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/HelloTaste_Cocktailfun-12x13.jpg\" class=\"attachment-full size-full wp-image-9807 u-elementor-lazy\" alt=\"\" data-src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/HelloTaste_Cocktailfun.jpg\">\t\t\t\t\t\t\t\t\t\t\t<\/body><\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3ed3618\" data-id=\"3ed3618\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79d66f4 elementor-widget elementor-widget-image\" data-id=\"79d66f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2148\" src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/HelloTaste_cocktail-sauce-12x13.jpg\" class=\"attachment-full size-full wp-image-9805 u-elementor-lazy\" alt=\"\" data-src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/HelloTaste_cocktail-sauce.jpg\">\t\t\t\t\t\t\t\t\t\t\t<\/body><\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33917ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33917ef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-212f788\" data-id=\"212f788\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-176d260 elementor-widget elementor-widget-text-editor\" data-id=\"176d260\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Diverse Farben, diverse Zielgruppe, diverses Portfolio: Mit dem Rebranding hin zu hellotaste wird die Marktposition wortw\u00f6rtlich gest\u00e4rkt. Die Farbpalette geht weit \u00fcber die Farben des Regenbogens hinaus.<br \/><br \/>17 verschiedene So\u00dfen bringen Leben in die Superm\u00e4rkte und auf den Familientisch \u2013 denn hellotaste ist f\u00fcr alle da. Say hello zum neuen Saucelizer. Die Flaschen sind dabei so auff\u00e4llig wie die Illustrationen &amp; Claims, die jedes Produkt kennzeichnen und einzigartig machen. Von WHATS\u00b4S UP KETCHUP bis HEY YOU MAYO, von Rosa bis Knallgr\u00fcn.<br \/><br \/>hellotaste \u2013 goodbye Langeweile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f53f03\" data-id=\"2f53f03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e98ec80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e98ec80\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cb659bd\" data-id=\"cb659bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecb2d4d elementor-widget elementor-widget-image\" data-id=\"ecb2d4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"2381\" src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/Case_HelloTaste_am-19-12x16.png\" class=\"attachment-full size-full wp-image-9936 u-elementor-lazy\" alt=\"\" data-src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/Case_HelloTaste_am-19.png\">\t\t\t\t\t\t\t\t\t\t\t<\/body><\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-99bb261\" data-id=\"99bb261\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b415967 elementor-widget elementor-widget-image\" data-id=\"b415967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><img loading=\"lazy\" decoding=\"async\" width=\"2700\" height=\"3570\" src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/Case_HelloTaste_am-18-12x16.png\" class=\"attachment-full size-full wp-image-9938 u-elementor-lazy\" alt=\"\" data-src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/Case_HelloTaste_am-18.png\">\t\t\t\t\t\t\t\t\t\t\t<\/body><\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c322dcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c322dcc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee3278c\" data-id=\"ee3278c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e501a7b elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"e501a7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><img loading=\"lazy\" decoding=\"async\" width=\"8126\" height=\"1516\" src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/helltaste-fries-pattern-12x2.jpeg\" class=\"attachment-full size-full wp-image-9831 u-elementor-lazy\" alt=\"\" data-src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/helltaste-fries-pattern.jpeg\">\t\t\t\t\t\t\t\t\t\t\t<\/body><\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a959838 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a959838\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3082ed\" data-id=\"b3082ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c144c67 elementor-widget elementor-widget-image\" data-id=\"c144c67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><img loading=\"lazy\" decoding=\"async\" width=\"8123\" height=\"4345\" src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/Hellotaste-Saucen-2-12x6.jpeg\" class=\"attachment-full size-full wp-image-9827 u-elementor-lazy\" alt=\"\" data-src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/Hellotaste-Saucen-2.jpeg\">\t\t\t\t\t\t\t\t\t\t\t<\/body><\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b4fd7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b4fd7a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1fcb293\" data-id=\"1fcb293\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-271e759\" data-id=\"271e759\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cddba23 elementor-widget elementor-widget-video\" data-id=\"cddba23\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-widget-video.elementor-element-cddba23 {\n\t\t\t\t--widget-video-aspect: 62.5%;\n\t\t\t\t}<\/style>\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/HeyTaste_Mobile_Spin.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dfd9403\" data-id=\"dfd9403\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d3a59e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d3a59e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2183dcc\" data-id=\"2183dcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f149ca elementor-widget elementor-widget-image\" data-id=\"6f149ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1039\" src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/Hellotaste-Poster-2-12x6.jpeg\" class=\"attachment-full size-full wp-image-9819 u-elementor-lazy\" alt=\"\" data-src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/Hellotaste-Poster-2.jpeg\">\t\t\t\t\t\t\t\t\t\t\t<\/body><\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eeb4b6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eeb4b6f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-85744cb\" data-id=\"85744cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db89037 elementor-widget elementor-widget-image\" data-id=\"db89037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/Hellotaste-Salesfolder-12x8.jpg\" class=\"attachment-full size-full wp-image-9825 u-elementor-lazy\" alt=\"\" data-src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/Hellotaste-Salesfolder.jpg\">\t\t\t\t\t\t\t\t\t\t\t<\/body><\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4229ae6 elementor-hidden-mobile\" data-id=\"4229ae6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b1fe0e elementor-widget elementor-widget-image\" data-id=\"6b1fe0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"3000\" src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/Hellotaste-Poster-12x18.jpg\" class=\"attachment-full size-full wp-image-9821 u-elementor-lazy\" alt=\"\" data-src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/Hellotaste-Poster.jpg\">\t\t\t\t\t\t\t\t\t\t\t<\/body><\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1fb5b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1fb5b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e9a536 elementor-hidden-mobile\" data-id=\"7e9a536\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-113c73b elementor-widget elementor-widget-image\" data-id=\"113c73b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"605\" src=\"https:\/\/morphoria.com\/wp-content\/uploads\/2023\/03\/Case_HelloTaste_am-29-2-2048x605.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-9930\" alt=\"\">\t\t\t\t\t\t\t\t\t\t\t<\/body><\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1aed56c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1aed56c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d62c93c\" data-id=\"d62c93c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f2a366 elementor-widget elementor-widget-swe_credits\" data-id=\"9f2a366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"swe_credits.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"c-credits\">\n\n        <div class=\"c-credits__item\">\n        <div class=\"c-credits__title\">\n          Lead Agency\n        <\/div>\n\n                  <span class=\"c-credits__client c-credits__client--link\">\n            Morphoria x Designstudio B.O.B. x META MANIACS\n          <\/span>\n        \n      <\/div>\n\n  \n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab7bce6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab7bce6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-671931b\" data-id=\"671931b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70e7226 elementor-widget elementor-widget-swe_credits\" data-id=\"70e7226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"swe_credits.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"c-credits\">\n\n        <div class=\"c-credits__item\">\n        <div class=\"c-credits__title\">\n          Creative Direction\n        <\/div>\n\n                  <span class=\"c-credits__client c-credits__client--link\">\n            Morphoria x Designstudio B.O.B.\n          <\/span>\n        \n      <\/div>\n\n  \n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4860d30 elementor-widget elementor-widget-swe_credits\" data-id=\"4860d30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"swe_credits.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"c-credits\">\n\n        <div class=\"c-credits__item\">\n        <div class=\"c-credits__title\">\n          Brand Strategy & Copy Writing\n        <\/div>\n\n                  <span class=\"c-credits__client c-credits__client--link\">\n            Meta Maniacs\n          <\/span>\n        \n      <\/div>\n\n        <div class=\"c-credits__item\">\n        <div class=\"c-credits__title\">\n          Photography\n        <\/div>\n\n                  <span class=\"c-credits__client c-credits__client--link\">\n            Spicecream\n          <\/span>\n        \n      <\/div>\n\n        <div class=\"c-credits__item\">\n        <div class=\"c-credits__title\">\n          Client\n        <\/div>\n\n                  <span class=\"c-credits__client c-credits__client--link\">\n            Hellotaste\n          <\/span>\n        \n      <\/div>\n\n  \n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"author":4,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"project-customer":[199],"project-type":[18],"class_list":["post-9856","project","type-project","status-publish","hentry","project-customer-hellotaste-de","project-type-1-identitaet"],"acf":[],"_links":{"self":[{"href":"https:\/\/morphoria.com\/de\/wp-json\/wp\/v2\/project\/9856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/morphoria.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/morphoria.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/morphoria.com\/de\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":10,"href":"https:\/\/morphoria.com\/de\/wp-json\/wp\/v2\/project\/9856\/revisions"}],"predecessor-version":[{"id":11383,"href":"https:\/\/morphoria.com\/de\/wp-json\/wp\/v2\/project\/9856\/revisions\/11383"}],"wp:attachment":[{"href":"https:\/\/morphoria.com\/de\/wp-json\/wp\/v2\/media?parent=9856"}],"wp:term":[{"taxonomy":"project-customer","embeddable":true,"href":"https:\/\/morphoria.com\/de\/wp-json\/wp\/v2\/project-customer?post=9856"},{"taxonomy":"project-type","embeddable":true,"href":"https:\/\/morphoria.com\/de\/wp-json\/wp\/v2\/project-type?post=9856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}