Concept and design of the corporate identity for the oriental fast food restaurant Baba Green. The market launch of the »Baba Green« foodservice gave us the opportunity to develop the new branding from scratch. The design illustrates the brand value: the connection between tradition and modernity, Orient and Occident, fast- and smart-eating. The visual anchor is the typographical translation of a kebab. Well, of course it is. The logo thus consists of two formally corresponding elements: an iconographic symbol and the typography. The resulting »lettering« provides the foundation for various symmetrical patterns, allowing a variety of different styles for the design.