Team D — Tokyo Tracks 2021
TOKYO
Tracks
2021
Tokyo Tracks 2021
Insights, prospects and reviews – The book »Team D Tokyo Tracks 2021« was published at the end of the Olympic Games in Tokyo. The publication shows the passionate way of the German athletes 2020/21.
We designed four exclusive publications curated especially for the main sponsors. An additional edition shows the joint Olympic journey to Tokyo. Starting with short essays, readers are taken on an emotional journey to Tokyo. Reports include Malaika Mihambo and her leap to gold, the Olympic Newcomer disciplines in 2021, and brand-specific campaigns..
Elaborate finishes create a visual and tactile association with sports. We also used a modern interpretation of the colors black, red and gold, but we made it pop. The use of intense spot colors gives the book vibrant graphics that extend outward to the cover. Readers are surprised by the haptic properties of the paper cover, which contains recycled plastic and is thus reminiscent of typical sports textures.
Embossing – and varnishing – additionally pick up on the aesthetics of contemporary sports textiles. The publications are framed by individual, branded book spines and a two-color change of the edge painting in vertical and horizontal direction.
Photographs taken especially for Team D provide a detailed insight into the passionate world of high-performance athletes. They accompany essays and deliver impressions that are more emotional than ever in such a special year.
Team D
Projekt Typ
Projekt Suche
STUFF
