Riotgames – Fragging for charity 2021
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Promotion for the annual Valorant Charity Tournament »Fragging for Charity 3.0«. 16 influencers, 50.000€ for a good cause. July 2 and 3 live on Twitch! We extracted elements from well-known Valorant character illustrations for the key visual and merged them into the typography. The teaser trailer for social media provided the necessary reach for the popular streaming event on Riot Games channels. Each content creator also received an exclusively designed merchandise package with limited edition art prints at launch of the event.
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Pablo Thomas Lopez
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