Projects
Menu
Close

Hellotaste

HELLOTASTE

HELLO
TASTE

BRANDING
IDENTITY
Packaging
BRANDING
IDENTITY
Packaging
BRANDING
IDENTITY
Packaging
BRANDING
IDENTITY
Packaging
BRANDING
IDENTITY
Packaging
BRANDING
IDENTITY
Packaging
BRANDING
IDENTITY
Packaging
BRANDING
IDENTITY
Packaging
BRANDING
IDENTITY
Packaging
BRANDING
IDENTITY
Packaging

With Greenfood to Fast Good: After the investment of Katjes Greenfood and the formulated goal to grow internationally, the new brand hellotaste evolved from Ohso Lecker within one year.

Our agency collective, consisting of meta maniacs (brand strategy & copy writing), Morphoria and design studio B.O.B., completely rethought sauces in a strategic rebranding process and positioned hellotaste in a previously monotonous market colorful and bold: Why reach for the old standard when ketchup 2.0 does away with bulls**t like unnecessary calories, fats and animal ingredients – and tastes just as good. 

Diverse colors, diverse target group, diverse portfolio: The rebranding to hellotaste literally strengthens the market position. The color palette goes far beyond the colors of the rainbow.

17 different sauces bring joy to supermarkets and the family table – because hellotaste is for everyone. Say hello to the new saucelizer. The bottles are as eye-catching as the illustrations & claims that identify each product and make it unique. From WHATS’S UP KETCHUP to HEY YOU MAYO, from pink to bright green.

hellotaste – goodbye boredom.

Lead Agency Collaborators
Designstudio B.O.B. x META MANIACS
Creative Direction Collborator
Designstudio B.O.B.
Vision & Overall Concept
Dr. Jesko Thron (Katjes Greenfood)
Brand Strategy & Copy Writing
Meta Maniacs
Photography
Spicecream
Client
Hellotaste

Projekt Typ

Projekt Typ
  • Alle
  • Identity 23
  • Publication 19
  • Interactive 10
  • Motion 8
  • Type 8
  • Room 11

STUFF

Gefaltetes Poster auf gelbem Grund / Folded poster on yellow background
Magazin Stapel fotografiert in Garage / Magazine stack photographed in garage
gezählte Edition Stempel mit Letterpress / counted edition stamp with letterpress
Fotografie von Gänsen / Photography of geese